ELETTRA, INNOVATION BECOMES BEAUTIFUL!
Makio Hasuike X Speedycover
Designed by the award-winning designer Makio Hasuike, Elettra embodies all the innovations that make it the fastest, lightest, most compact and functional machine for covering books, protecting documents, wrapping gifts and much more…
So, the old Speedycover model has become Elettra!
Makio Hasuike & Co.
The Makio Hasuike & Co. Studio, founded in Milan in 1968 is one of the top industrial design offices in Italy. He graduated from the University of Arts of Tokyo in 1962, beginning his activity in Japan where he worked as designer for Seiko, designing twenty watch typologies for the Tokyo Olimpics Games in 1964.
Since 1963 he has been in Italy continuing his activity in different design fields. In 1968 he opened his own studio in Milan, Makio Hasuike Design. In 1982 he began an experimental project by creating and marketing a series of innovative carry-all, briefcase products: thus MH WAY is born. His 360° design activity places him at the heart of production and distribution aspects.
He is a Member of the Founding Commettee of Strategic Design Master programme at the Milan Politecnico. He is frequently invited for juries in international design competition. His designs have been awarded with prestigious prizes such as Compasso d’Oro, Macef, Triennale, Smau, Bio (Lubiana), Design Plus (Francoforte), Design Preis (Stoccarda), Design Innovation (Essen), and they can be found in temporary and permanent exhibitions in several museums in the world, such as MoMa Ne York and Triennale Milano.